Rebranding of an International Sports & Health Festival SNPRO
Client
SNPRO is an annual three-day international festival and exhibition dedicated to sports, fitness and healthy lifestyle industries.
The event brings together professional athletes, fitness experts, brands, manufacturers and a broad audience interested in performance, wellness and active living.
SNPRO is an annual three-day international festival and exhibition dedicated to sports, fitness and healthy lifestyle industries.
The event brings together professional athletes, fitness experts, brands, manufacturers and a broad audience interested in performance, wellness and active living.
Objectives
- Restyle and refine the festival logo
- Build a cohesive design system covering all graphic elements
- Ensure consistency across print materials and digital layouts
Logo
Visual Identity & Key Visual (KV)
A strategic decision was made to maintain conceptual continuity with previous years, where the human figure remained at the core of the visual language.
This approach reinforces the festival’s central idea: the human body, performance, and personal transformation through sport and health.
Fitness Convention (B2B Track)
The Fitness Convention is a dedicated direction within the festival designed specifically for B2B audiences.
For this segment, a separate visual solution was developed — more restrained, structured and professional — clearly distinguishing it from the main festival communication while remaining within the overall brand system.
A strategic decision was made to maintain conceptual continuity with previous years, where the human figure remained at the core of the visual language.
This approach reinforces the festival’s central idea: the human body, performance, and personal transformation through sport and health.
Fitness Convention (B2B Track)
The Fitness Convention is a dedicated direction within the festival designed specifically for B2B audiences.
For this segment, a separate visual solution was developed — more restrained, structured and professional — clearly distinguishing it from the main festival communication while remaining within the overall brand system.
Print & Promotional Materials
Social Media Visuals
Merchandise
Website Development
Vehicle Branding
Branded vehicles were designed as mobile communication units, extending the festival’s presence into the urban environment and increasing visibility beyond the event location.
Branding cars
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Contacts
+7 926 539 23 82
ahmed@al-shurai.ru
Moscow, Rizhskiy Proezd 13
ahmed@al-shurai.ru
Moscow, Rizhskiy Proezd 13
